Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller… 67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter. When you think about social media and customer engagement, luxury brands are viewed upon through a different lens. The question is, are buyers of…
Welcome to the EGOsystem: How Much Are You Worth?
What’s your Klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? Are you tracked by Traackr? The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy. We’ll explore the nuances and the impact on brands and personal brands live on stage at SXSW. Join me, Ad.ly’s Sean Rad and Arnie Gullov-Singh…
Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money
Money doesn’t grow on trees, but it does grow on Tweets… The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work. Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people…
Flying to a Higher Altitude with Altimeter Group
Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context. Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture. But within the last couple of years, the two places where I continually gravitate towards more often than…
Engage 2.0 is Now Online and in a Bookstore Near You
I’ve some great news to share with you! One year after its official release Engage 2.0 is now available… If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose. When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because…
Social Media and the Need for New Business Models
Who owns social media? Is it marketing, customer service, public relations? Looking at a recent study conducted by the Pivot Conference, the top four departments where social media is currently run are as follows: 1. Marketing 2. Public Relations 3. Sales 4. Customer Service Perhaps, it’s the wrong question to ask however. It’s not unlike asking who owns email. But, here’s another question and as we think about it, let’s broaden our perspective as the answer may not appear immediately….
Deploying Volunteer Marketing Armies with Internal Social Media
Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system. No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day….
Report: Brands Pursue the Social Consumer
The Pivot Conference is unique in its focus of seeking and dissecting branding’s next revolution: The Rise of the Social Consumer. In October 2010, the inaugural event took place in New York, uniting brands, agencies, and industry experts to share insights, best practices and also explore the horizon for relevant emerging technologies and methodologies. At the end of 2010, the research team at Pivot conducted a survey among its 700-plus attendees to reveal 2011 challenges, opportunities and the plans to…
Behaviorgraphics: Discovering the “Me” in Social Media
Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us. Placing ourselves in the role of this emerging social consumer for a moment, brands, businesses, and media aren’t sure how to see or reach us directly yet….
Opportunity Clicks: Social Media and Converting Clicks into Action
Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden triangle of mobile, PC, and next generation Web appliances, businesses are racing to engage in the hopes of capturing fleeting awareness and igniting affinity. Social media, as practiced today however, largely represents a means, not a means to an end, or said another way, social media is missing actions where the purpose…
