There’s a familiar pattern that plays out in C-Suites and boardrooms in every industry around the world. Something big happens…an economic shock, a geopolitical event, a climate disaster, a technological leap, like ChatGPT or tomorrow’s big quantum event, and for a moment, everything feels…different. Urgent. Unavoidable. “We need to do something!” becomes the prevailing mantra. And then, almost quietly, we drift back into business as usual. Not because leaders don’t care. Not because they’re not paying attention. But because the…
Brian Solis and Martin Ristov on How to Power Enterprise AI Innovation
I had the opportunity to work with Amazon Web Services (AWS), Martin Ristov, and Ann Culver on a video that explores how ServiceNow and AWS power intelligent AI transformation. By connecting workflows, data, and people, organizations can deploy customized AI solutions through the Now Assist platform using multiple foundation models while maintaining security and compliance. Learn how this partnership enables responsible AI practices and drives tailored outcomes without managing complex ML infrastructure. Please watch! 👀 Shot at AWS in San…
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy. For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry. Brian’s keynote will focus on the following topic… The Next Industrial Renaissance: Unlocking Human Potential in the Age of Intelligent Industry…
Yahoo Creators: Brian Solis on Becoming an Everyday Futurist and Why a Mindshift Is the Most Important Reset Leaders Can Make Right Now
Right before the break, I spent time with Jeff Barrett (It’s No Fluke/Shorty Awards). We explored why leaders keep making the same mistakes and why it’s a good idea for every leader to become an “everyday futurist” right now. Barrett’s takeaways from our conversation were published on Yahoo Creators. Our live conversation was just published on his podcast (Spotify). Every January I convince myself this is the year I will finally “think more strategically.” I buy a new notebook. I reorganize…
Rotman School of Management: What it takes to thrive in ‘the Novel Economy’ – Q&A with Brian Solis
The biggest risk in 2026 is leaders using 2016 mindsets to lead…but mistaking it as a 2026 mindset. I’ve been meaning to share my interview with University of Toronto – Rotman School of Management Magazine. This is a “Novel Economy,” where disruption is constant, compounding, and *always* novel (AI, climate, geopolitics, quantum, spatial intelligence… all evolving, emerging, and colliding). And when leaders talk about a “new normal,” it’s often a tell: they’re trying to steer back to business as usual…
A nice start to 2026! “X: The Experience When Business Meets Design” named is a reference book in shaping the future of brand, marketing, and experience via Infonegocios Miami! 🙏 Expertos y Libros de Referencia: Seth Godin (“This is Marketing”) Simon Sinek (“Start with Why”) Brian Solis (“X: The Experience When Business Meets Design”) Ann Handley (“Everybody Writes”) Case studies: Red Bull, Tesla, Patagonia, Glossier, Netflix
Innovation Meets Inspiration: 3×3 Insights Interviews Brian Solis about the importance of a Mindshift Right Now
3 questions…3 minutes. That’s the premise of this conversation. Innovation is having a moment, and not just in the “new tech, new tools” way. What I’m seeing (and writing about) more than ever is a deeper shift: how leaders are rethinking transformation through the lens of people, purpose, and possibility. That’s the foundation for my latest book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. That’s why I enjoyed joining Katja Weber on the latest episode of Deutsche Telekom’s…
7 ways AI will change the future of work by 2030: How Generative and agentic AI will rewire the enterprise and unleash human potential
Originally published in Workflow by ServiceNow How will AI change the future of work? Before we answer that, let’s talk about where we are. In just a few short years, technology leaders and workforces everywhere practically developed whiplash as a result of how fast generative AI apps have flooded the tech landscape since 2022. As of 2025, there are over 10,000 funded AI startups around the world. And since ChatGPT changed the trajectory of basically every company in November 2022, we’ve witnessed…
It’s Time to Rebrand Soft Skills as AI Survival Skills
I recently watched an interview with JPMorganChase CEO Jamie Dimon, where he admitted that AI will eliminate jobs. At the same time, he shared his ideas for how employees can stay relevant and resilient with AI. Double down on the skills AI can’t reliably replicate: critical thinking, emotional intelligence, creativity, communication, and writing. What’s interesting is how consistent this executive chorus is becoming. Walmart CEO Doug McMillon has said AI will change “literally every job.” Amazon Web Services (AWS) CEO…
The Future of Work Starts by Re-Architecting How Work Flows with Humans and AI Agents
The companies that win with AI will build a better way of working… In 2026, the next competitive advantage won’t come from adding more AI. It will come from architecting work. Because once agentic AI becomes capable, proven, and scalable, it stops being “a tool” you deploy and starts behaving like a workforce you manage. And that shift quietly breaks the operating assumptions most companies still run on. You can see the direction in two opposing moves that point to…
