Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving .

“Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ”

Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR.

Who they are: Forward is the collaborative effort of a team composed of students, faculty and professionals from around the globe from varying levels and areas of expertise. ( More about the regular contributors. )

Please take a moment to keep this article in the spotlight for a bit at NewPR – thank you.

Tags: public+relations, pr 2.0, PR2.0, Blogger Relations, Blogs, Social Media, social media optimization, SMO