To celebrate the availability of my new book with Deirdre Breakenridge, Putting the Public Back in Public Relations, renowned cartoonist, good friend, and perpetual source of intellectual inspiration, Hugh MacLeod (@gapingvoid) created an original and brilliantly poignant drawing.
The essence of his visualization, Public RELATIONS, serves as the foundation and theme for the entire book.
Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.
The book is now in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.
You can read more about the book here.
Kindle Edition
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook
—
Subscribe to the PR 2.0 RSS feed.
—
pr pr+2.0 pr2.0 public+relations marketing advertising interactive social+media socialmedia brian+solis social media media2.0 media+2.0 2.0 smo social+media+optimization marcom communication publicity book putting+the+public+back+in+public+relations bookstore kindle
The NEW Constitution for PR:
The rise of communities of consumers who are able today, through innovative technology, to speak *for* ourselves (eg, Twittr) and *by* ourselves (eg, blogging) creates a dilemma for those institutions intrinsically outside of our communities (eg,PR agencies) to discern and adapt: How now, where now can we create value? Today’s consumers can “create” (eg, content, preferences, interests, needs, wants) our own *relations* within our collective communities and beyond. Today’s consumers can “share” (eg, distribution, channels, marketing, placement) our own *relations*, then consider, what exactly, why exactly do we need institutions outside of our own selves (PR agencies) to do what we do *for* own selves, *by* our own selves? What’s occurring today is nothing short of the evolution of a New constitution for PR, being created and shared *by* the people, *for* the people. PR Agencies, accustomed to monopolizing the creation and sharing of this *relations,* need to discern and adapt: How now, where now can we create value? Marketing professionals like me who honed my craft by applying Philip Kotler’s time-honored principles of the 4Ps (product, placement, promotion, price) face a similar conundrum: how, where best to create value in a world where those elements are directly or indirectly now in the hands of the mass socialized consumer?
Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!
multi-cavity
Here elaborates the matter not only extensively but also detailly .I support the
write's unique point.It is useful and benefit to your daily life.You can go those
sits to know more relate things.They are strongly recommended by friends.Personally!
http://www.you-rselfas.com