Studying the impact of innovation on business and society

Innovation Meets Inspiration: 3×3 Insights Interviews Brian Solis about the importance of a Mindshift Right Now

3 questions…3 minutes. That’s the premise of this conversation.

Innovation is having a moment, and not just in the “new tech, new tools” way. What I’m seeing (and writing about) more than ever is a deeper shift: how leaders are rethinking transformation through the lens of people, purpose, and possibility. That’s the foundation for my latest book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.

That’s why I enjoyed joining Katja Weber on the latest episode of Deutsche Telekom’s 3×3 Insights, where we explored what it really takes to lead in an era defined by constant change and accelerating AI.

In this conversation, we went beyond headlines and hype to talk about the human side of what’s next, and what it demands from all of us.

What We Covered in This Episode

The future of digital transformation (and why it’s not a tech project)

Digital transformation is often framed as modernization: migrate systems, automate workflows, apply AI, move faster. But transformation isn’t an IT initiative, it’s a leadership choice.

In our conversation, we discussed how organizations can navigate change without simply reacting to it, and how they can build cultures that foster innovation as a practice, not a slogan.

AI, human experience, and the balance we can’t ignore

AI is reshaping the way work gets done, and it will continue to do so. But what’s easy to overlook is the emotional and experiential impact of that shift on teams, customers, and communities.

We talked about how leaders can find the balance between automation and empathy, and why the next chapter of AI won’t just be about what technology can do, but what it should do in service of people.

Resilience and agility in uncertain times

Uncertainty is no longer a phase. It’s the operating environment.

We explored what it means to build enterprises that are resilient and agile, not by chasing the next trend, but by aligning decisions with purpose and designing organizations that can adapt without losing their center.

“Innovation isn’t just about technology, it’s about reimagining what’s possible for people.”

That idea is at the heart of what I believe: true transformation starts with mindset, not machinery. Technology can amplify impact, but it’s human creativity, conviction, and resilience that sustain it.

A Question for You

What do you think you should know today that you don’t know yet?

Drop your thoughts in the comments! I’d love to hear what you’re exploring, questioning, or learning right now.

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