by Ian Taylor, Post & Parcel (excerpt)

Brian Solis is quoted in this Post & Parcel piece titled “The Golden Shot.” In it, his definition of digital transformation is referenced:

Investment in digital transformation initiatives will reach $2.2 trillion by 2019, according to IDC. By 2020, digital transformation programmes are expected to absorb 60% of the IT budget¹.Digital transformation is a major disruptive force across all industries…  But what does it actually mean? Analyst and digital influencer Brian Solis defines digital transformation as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy’.