by Lucjan Zaborowski, ValueWalk (Excerpt)

Author and influencer Brian Solis asserts that a customer’s journey, right from searching to buying a product or service comprises of ‘micro moments’, which marketers need to cater to by deploying new tools and techniques birthed by technology that boost the chances of making their products and services discoverable. Especially since Google noticed that 90% of people who search for products or services on their smartphones initially do so without having any particular brand in mind, and 65% hunt for the most relevant information regardless of who is providing it. He uses the term ‘Digital Darwinism‘ to refer to the varying but inevitable degree of disruption brought about by technology on various businesses.[…]