via Michael Wilson, Digital Business Transformation, Excerpt

You have a passion for the customer. You know that improving the customer experience will make a difference. That is all well and good. Maybe the CEO agrees or maybe they have some other items on their agenda.

You get a shot at making the case to improve the customer experience. You will probably have 5 to 10 minutes to make your case.

How will you frame your message? What is important to the C-Suite?
“The best advice that I can offer you is to learn the language of the C-Suite when making the case for what it is you believe is the right thing to do.” ~Brian Solis do.” ~Brian Solis