Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing.

“Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.”

Please take a moment to watch the interview or visit Technorati to read the entire article.