Brian Solis on Stage at ServiceNow’s AI Summit, Madrid, SpainIrene Iglesias Álvarez, CIO España
En el marco de la celebración del evento #PutAItoWork 2025 de ServiceNow, entrevistamos al antropólogo digital y futurista, Brian Solis, para tomar el pulso a la tecnología que más clamores parece estar levantando en los últimos tiempos: la #IA.
El antropólogo digital y futurista ahonda en el porvenir de los negocios en un escenario copado por la inteligencia artificial e insta a los CIO a tomar la delantera. Así ha hablado para esta publicación.
Presentado en sociedad como antropólogo digital y futurista, el perfil de Brian Solis bien podría considerarse una rara avis dada su singularidad; sin embargo, en un escenario en el que parecen brotar evangelistas por doquier al abrigo de la digitalización, su figura también podría haberles pasado desapercibida. Precisamente por eso, aprovechando su parada en la capital en el marco de la celebración del evento Put AI to Work Summit 2025 de ServiceNow, CIO ESPAÑA se sentó el pasado mes de abril con el orador de renombre mundial para tomar el pulso a la tecnología que más clamores parece estar levantando en los últimos tiempos: la inteligencia artificial (IA).
El ejecutivo habla con razón de causa, parece sentar cátedra en una conversación que domina con agudeza. Y es que la experiencia es un grado, algo que queda patente al conocer su labor al frente de la compañía de desarrollo de software: el asesoramiento a líderes tecnológicos y empresariales a lo largo y ancho de la geografía sobre estrategias de innovación y transformación digital. Por si esto no fuera un trabajo a tiempo completo, Solis también atesora un palmarés de publicaciones que versan sobre el futuro de los negocios, el trabajo, la digitalización y la innovación en sectores como el comercio minorista, la salud, los servicios financieros, los seguros y el sector público.
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