In an article that details the big splash of beauty tech at CES 2020, Beauty|Packaging referred to new research published by Brian Solis at the event.
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As products become ‘smarter’ and brands are more data-driven than ever, marketers should strive to be empathetic and “human-centered,” advises Brian Solis, a digital analyst, speaker and author. Solis says marketers should strive to create “Ignite Moments,” which ranks second on his list of 11 Digital Trends Shaping Customer Experience and Brand Innovation in 2020.
Solis states, “Ignite Moments become the ‘embrace’ in important touchpoints and moments of truth.” He adds, “An immediate opportunity exists for marketers to become the light that customers crave. Marketers that create a productive and gratifying customer journey, one that prioritizes customer truth and positive engagement, will build trust and meaningful long-term relationships.”
Please read the article in full, “Personalized Beauty Tech Devices at CES 2020.”
For more on CES 2020, please read Brian’s interesting and notable takeaways at Forbes.
Interesting to see how beauty packaging and digital innovation are becoming so closely connected. Insights from events like CES really highlight how technology is reshaping not just products, but the entire consumer experience. It’s no longer just about what’s inside the package, but how brands communicate value and transparency. Alongside these trends, topics like Vorteile von Kollagen also continue to gain attention as consumers look for both external and internal approaches to beauty and care.