In Sean Callahan’s LinkedIn article “The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,” Gingiss – a keynote speaker, author and experience consultant – offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him.
Referring to him as “the Godfather of Customer Experience,” he mentions Solis’ two game changing books that are actually experiences to read: “What’s the Future of Business?” and “X: The Experience When Business Meets Design.”
Read the entire article here: https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-leaders/2019/the-insight-track-with-dan-gingiss–creating-memorable-experienc?utm_source=dan_gingiss&utm_medium=social
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