4/26/19 – In an in-depth interview with Brent Leary of Small Business Trends, Solis discusses his new book Lifescale and the personal reasons that led him to write it. With regard to the cumulative effects of digital distractions over time, Solis says, “it’s not just your body and your brain. It also changes your center of reference. It changes your presence, it changes your relationships, it changes your friendships. We get so busy and so distracted that we don’t even realize that the decisions that we’re making about life are kind of based upon our digital lives.”

When it comes to multi-tasking, Solis explains how completely ineffective it really is, “When you’re multitasking, you’re not actually multitasking, your brain is engaging what’s called a neuro-chemical switch that’s releasing these chemicals so that you can switch from task to task, but you’re expending that energy and, by the end of the day, it’s depleted. You start the next day fresh again, and you just repeat the cycle over and over again. You get upwards of about 200 notifications a day, and each time you would indulge one of those notifications, it takes you 23 minutes to get back into the zone of whatever work that you were trying to do.”

Closing on a personal note, he confessed, “I’ve already noticed that I’m spending more time with my children instead of saying, “Yeah, I’m going to get to that.” Right? I’m actually finding more time with my wife. I’m spending more quality time doing the things that I said I was always going to do, which I never got to.”

Watch the complete interview here: https://smallbiztrends.com/2019/04/brian-solis-interview-digital-personas.html