A recent article by CMS WiRE, looked to research by Brian Solis, to help explain why “Nano Influencers” with highly focused followings of 1,000 – 5,000, are becoming more important to brands in order to achieve more engagement of highly targeted audiences.

Excerpt: Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

Read the full article here: https://www.cmswire.com/digital-marketing/why-nano-influencers-are-a-marketers-secret-weapon/