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Sven Esser: Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis

At his blog, industry expert Sven Esser recently highlighted Brian Solis’ report on “The X Framework of Experience Design,” showing the ways that CX, BX, EX and UX come together for companies.


In his video from the DXSummit he is talking about “digital transformation which has very little to do with digital” (minute 6:00.) For him the core of digital transformation is transforation which means change… Don’t want to tell to much about this video, you need to listen by your self, think about each sentence from him (maybe repeat it 2, 3, … times). Brian is inspiring in this video and give you much to think about for the next days.

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