by PhocusWire (excerpt)

Altimeter Group Principal Analyst Brian Solis speaks on Digital Darwinism in the hospitality industry in PhocusWire’s Quote of the Week. The words stem from a recent report on the hospitality industry by Altimeter Group and Sabre.

From the article:

Modern guests don’t know or care to think about the reasons why you cannot provide guest experiences in the same ways that Uber, Airbnb, HotelTonight and others do.

Quote from Brian Solis, principal analyst at Altimeter Group, in an article on PhocusWire this week.

Digital Darwinism: A concept for modern hotels

That Sabre has enlisted the help of the popular and well-known digital thinker from Altimeter to take a look at hotels says a lot about where the sector is considered to be right now.

Brian Solis has analysed and written about the need for digital transformation in countless industries over the years, so his experience and ideas are generally worth listening to.