by  Laurie Jo Miller Farr, The Travel Vertical

Travel & Hospitality is one of the four new categories added to The Conversation Prism 5.0. This latest iteration, the first in four years, is newly released. (Note: Conversation Prism 4.0 has been one of the most popular posts in The Travel Vertical.)

Every few years, Altimeter Group futurist|author|digital analyst Brian Solis partners with designer Jesse Thomas to capture the state of social media in a visual. Big changes: 84 companies removed and 141 networks and apps added since 2013.

“Social media continues to reshape our world and how people connect, discover and share.
While some argue that we should drop “social” from the moniker and simply call it “media,”
the reality is that social media is only spreading, evolving
and becoming more pervasive in our life and work.”
– Brian Solis

Digital marketers can use the Conversation Prism poster in a number of ways, including…

• Show any doubters in the C-suite that social media is not a fad
• Share with your team to motivate them on new ways to think about social media
• Study the landscape as you plan your next social media strategy