by: Jason Middleton, KGO 810

In this 3rd segment, we talk to Silicon Valley staple, Brian Solis. Brian is an author, a speaker, a change maker who coined the term “digital anthropology,” and a principle analyst studying disruptive technology at research firm Altimeter Group​. His new book is “X: When Experience Meets Design.” We talk with him about how technology is changing people and society, and how marketing has to change.

“It doesn’t matter that AR and VR is right around the corner, it’s what are you going to do within those environments that are going to be fantastic, experiential and game changing.”