by Joel Comm, Inc., Excerpt

 

Though some may say that television is king, it’s obvious that many celebrities and influencers are starting their careers on their social media platforms, making the transition to television after they’ve already gained millions of followers and fame in their own right.

Though social media followers do not necessarily translate into high ratings on television, these social media experts and influencers are making the transition from blog to tube easily and with panache. Many of today’s television shows have more online viewers than live viewers tuning in, so influencers who can add television reach to their online engagement stand to clean up, and any network that can find creative ways to blend the two will surely come out on top. Engagement may be king now, but television will always have a place in the landscape.

Calling himself a “digital anthropologist,” Brian Solis is deeply interested in how technology influences culture, business, and marketing. As the principal analyst at Altimeter Group, his life’s work is finding trends and data that help businesses grow. Solis is a veteran on talk shows, morning show appearances, TED talks, keynotes and more. He also has his own channel on YouTube, BrianSolisTV, featuring his “Revolution” series: interviews with the likes of Katie Couric, Billy Corgan and more.