Via Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, “An experience is something that you feel and sense, but it only counts when it’s whole, when it’s one thing.” And as a business in the digital age, you’re not just competing with those in your industry when it comes to experience—you’re competing with everyone. Solis cites Uber as an example, recalling how many times he’s heard an entrepreneur or media outlet…

by Steven Cook, CMO.com Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Group’s principal analyst? Here are some of Solis’s key points from Tuesday’s session. Definition of a great CX: “We live in a tremendous time and a new era of business in which your brand is defined by those who experience it. I’ve been studying what…

by Ginger Conlon, Editor in Chief, DMNews (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that “the future of brand is experience.” Like Rencher, Solis pointed out that there’s a great deal of the confusion among marketers and other business leaders about how to define customer experience. “We hear and use experience all the time, but do we really know what it means? People will describe it differently.” Solis said….

by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. The FTC complaint cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid “native advertising” disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…

via Waters Technology, excerpt Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption.  In this column in recent weeks, I’ve considered the application of a couple different newer technologies to the data management realm — “regtech” and artificial intelligence. Remarks by Jeff Zoller, chair of the International Securities Association for Trade Communication (ISITC), at that organization’s annual conference this past week (and in…

by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (watch it here) conference last year. He describes Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt to it….