Every year there’s an article that asks if SXSW has “jumped the shark.” Yet, every year, the event continues to draw thousands who could care less about the answer. Following these hordes of attendees are brands that compete for attention in ways that become grander every year. PRWeek’s Brittaney Kiefer asks industry experts and long time SXSW veterans for their perspective on the matter. Excerpt: SXSW started as a music festival in 1987 and added a film and tech event…
Companies Need to Compete for Relevance to Survive Digital Darwinism
Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either compete or relevance or you don’t. While I was in Paris at Le Web (see interviews with Skully’s Marcus Weller and Andela’s Jeremy Johnson), I…
FOX: Startup Vurb seeks to streamline mobile search and become a verb
FOX News’ Robert Gray covered the launch of a new Silicon Valley startup Vurb. Robert and Brian talked about the significance of Vurb and what it means to the hyper local market segment. Excerpt. Brian Solis, who follows social media and mobile trends for Altimeter Group, is among the impressed. “When you hop apps all the time, it’s painful,” he said. “[Vurb] is what I call ‘the experience flow’ come to life. It’ll change the way we do things by…
CMO: Mobiles are no longer a second screen for engagement
Brands risk losing their relevance with today’s connect customer if they treat mobile as a bolt-on to a wider digital strategy, claims the research firm’s principal analyst Brian Solis. So says CMO in a recent article that dissects the latest research report by Brian Solis and Jaimy Szymanski. ather than re-imagining the mobile experience to better align with customer expectations, many brands and companies are bolting-on mobile to a digital strategy, missing the opportunity to integrate mobile with physical experiences…
Paris: TheMediaShaker Features Brian Solis and His Perspective on Digital Transformation
As a media partner of Le Web conference that was held last December in Paris, TheMediaShaker had the chance to interview several expert speakers who worked closely on topics such as streaming platforms, new technologies, data, etc. Among these experts, TheMediaShaker featured Brian Solis, who is a renowned digital anthropologist and the Principal Analyst at Altimeter Group. Over the course of a very interesting and rich conversation, Brian Solis covered a wide range of topics, from Big Data to the…
Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More
Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design. Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change. Even though…
HootSuite Features Brian Solis in Video Series Covering Employment Expertise, Intelligence, Customer Service and Sales
Over the last year, Brian Solis spent time with the executives at HootSuite discussing the real importance (note: not trendiness) of social business and the future of employee and customer engagement. Please take a moment to watch the series and hopefully they will help reignite or spark your passion to fight for change. A New Era of Business Takes New Expertise Social Media Intelligence Social Customer Service Social Selling
Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4
Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not otherwise found their stage. At the same time, new social channels would emerge that would introduce a subtler more rapid form of publishing that focused…
The 80s Called, They Want Their Contact Center Back
Customer experience is meant to be evocative not reactive… We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we overlooked the importance of the “C” and “R” and instead scaled the “M” in CRM. It didn’t hurt that we found ways to save time…
CMO.com: Can Your Content Make It On Mobile?
Giselle Abramovich, Senior & Strategic Editor at CMO.com, challenged brands on whether or not branded content can make it on mobile. She reached out to leading experts, including Brian Solis, to get their perspective on what works, why and how. Other experts include: Adam Broitman, VP of global marketing at MasterCard, Esmee Williams, VP of consumer and brand strategy at Allrecipes.com Jeff Hasen, CMO, chief strategist, and founder of Gotta Mobilize With more than half of digital content now consumed…
