Chaque annĂ©e, lâĂ©vĂ©nement Adobe Summit rĂ©unit Ă Londres les acteurs du marketing digital. En 2014, le thĂšme fort Ă©tait centrĂ© sur la transformation digitale des entreprises. Cette annĂ©e, câest la concrĂ©tisation et lâintĂ©gration des diffĂ©rentes solutions, notamment mobiles, qui ont Ă©tĂ© dĂ©battues. Reportage et interview de Brian Solis (Altimeter Group), Pierre Casanova (DG dâAdobe France), Minter Dial (Netexplo). Brian appears at 3:25. Adobe Summit: entre techno et Human API by frenchweb
Brian Solis to Keynote Digital Marketing One to One in Biarritz, France
18H15 – 19H15 : PlĂ©niĂšre Cycle  “Be inspired 2/3: Engager” avec Brian SOLIS, analyst chez Altimeter Group Le futur du Marketing nâest pas le Marketing Brian Solis est lâun des experts mondiaux les plus Ă©minents dans le domaine des mĂ©dias sociaux, des marques et de lâinfluence. Analyste numĂ©rique, futurologue, il est classĂ© parmi le top 10 des marketing gurus a suivre, suivi par des millions de personnes sur Twitter et au travers de son blog. Il nous fait lâhonneur de venir partager avec…
When You Share Experiences You Help Strangers Make Decisions
Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers…
t3n Digital Pioneers: âEin Tesla ist das perfekte Produktâ: Brian Solis zur Zukunft des Marketings
by Lea Weitekamp, t3n (original) Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen BĂŒchern âEngage!â und âThe End of Business As Usualâ hat Brian Solis Unternehmen die Augen dafĂŒr geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verĂ€ndern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit â in Sachen Social Media ist seine Euphorie allerdings deutlich abgekĂŒhlt. Wir haben ihn in Paris getroffen. t3n Magazin: In deinem neuen Buch hast…
Media & Advertising Daily: Humanity is the Killer App Says Brian Solis
Credit: Isabelle Mathieu by Sean Hargrave via Media & Advertising Daily It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe…
Thanks Millennials! The Digital Revolution is Only Just Beginning
Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over, exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we werenât part of the lucky few that were allowed…
Adobe Summit EMEA: Speak To Humans, Not Channels
by CMO.com staff So many âme tooâ campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps. âIn a world of machines, humanity is the killer app,â he told Adobe Summit EMEA delegates. Solis believes the problem with so-called digital innovation is that marketers are developing for specific devices or screens…
JDN l’Ă©conomie demain: Attention au piĂšge des derniĂšres tendances marketing
Nicolas Jaimes, JDN L’un des plus grands spĂ©cialistes en matiĂšre de marketing online explique comment les marques doivent apprĂ©hender ces nouveaux territoires que sont l’Apple Watch ou Snapchat. Analyste de renom chez Altimeter, Brian Solis s’exprimera le 4 juin prochain lors de Digital marketin one to one dans une keynote intitulĂ©e “Le futur du marketing n’est pas le marketing“. C’est en prĂ©vision de sa venue Ă cet Ă©vĂ©nement, dont le JDN est partenaire, que nous l’avons interrogĂ©. JDN. Dans votre…
![The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]](https://briansolis.com/wp-content/uploads/2015/04/Altimeter_7Success_Factors_psd-1024x738.png)
The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]
Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the…
Brian Solis Says the Future of Marketing is screwedâŠMaybe
Barb Mosher Zinck writing for InsideCXM dissected a recent CMO.com interview with Brian Solis. Excerpt… We are surrounded by digital transformation, both personally and professionally, but just because we see it and acknowledge that itâs happening and that we need to adjust accordingly, doesnât mean we are (and if we are, we may not be doing it right). The focus for the column this week is how marketing and IT need to first think differently, then make the right changes…
