In Phil Butler’s piece for the Epoch Times, he explores Brian Solis’ concept of shared experiences as a significant source to the question, “What’s the Future of Big Data in Hospitality?”

All that’s missing in such an integration of services would be what my friend Brian Solis calls “Experience Architecture”. This recent article by Brian discusses the kind of development we may be seeing from Shiji and SnapShot.

To quote the world’s most influential digital business consultant: Among the greatest catalysts for change is that customer behavior and values are so radically different from current norms and models that simply solving for “what digital customers would do” reveals your priorities and next steps.

Read the full article here.