USAToday’s Jefferson Graham covered Snapchat’s new Discovery App and its impact on the media industry. Graham spoke to Brian Solis for his thoughts on how brands can engage the elusive demographic of SnapChat’s young users.

Brian Solis, an analyst with the Altimeter Group, calls Snapchat’s reinvention of media for mobile “monumental. This forces information providers to rethink how they deliver news to a new medium,” he says.

Millennials have flocked to Snapchat as their own private network, but they have shown to be a very fickle bunch. Remember Myspace?

Solis says he isn’t worried about teens flocking. They get their news now from “fake,” outlets like The Daily Show with Jon Stewart, whose clips are among the most popular on YouTube.

In even shorter, bite-size chunks, they will respond, he says.

Read the complete article at USAToday.