Studying the impact of innovation on business and society

Year: 2014

FOX Business: Google Takes Aim at Hollywood Studio Model with YouTube

Robert Gray (@robertdgray) of FOXBusiness covered the rise of YouTube Spaces and Google’s investments in creating real world communities of aspiring Youtubers. Robert spoke with Brian Solis to get his perspective on the reasons behind the story… Google is trying to create “space” between its market leading YouTube video sharing platform and its competitors by disrupting the Hollywood studio model. “The content is what keeps people coming back (to watch more YouTube videos),” says Brian Solis, digital analyst and author,…

Brian Solis on Digital Transformation

Gloria Lombardi of Simply Communicate caught up with Principal Analyst at Altimeter Group Brian Solis, to learn what organizations are doing to adapt to the 21st Century. In this exclusive interview we also discuss about their recently announced partnership with Capgemini Consulting. Gloria Lombardi: Digital Transformation. What does it involve? And, which companies are doing well? Brian Solis: In our report “Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences” we analyzed some of…

ClickZ: Brian Solis and the A.R.T. of Engagement

In this exclusive video interview with ClickZ following his keynote, Altimeter Group’s Brian Solis shares the importance of experience in each of the four moments of truth and explains how the “A.R.T.” of engagement can change marketing. Companies need to rethink their business models and focus on the customer experience, journey, and relationships that they nurture, said Brian Solis, author, futurist, and principal analyst at Altimeter Group, at his opening keynote at ClickZ Live Chicago this week. “Businesses are no…

Brian Solis Writes Foreword to Steve Rosenbaum’s New Book, “Curate This!”

Steve Rosenbaum released his new book, “Curate This,” to help readers learn the ins and outs content curation. This is his second book and also the second time Brian has had the privilege to write his foreword. Steve has graciously allowed us to share the foreword with you here… Curate This! We are the Network Now MTV News: Unfiltered wasn’t an ordinary news program. It was crowd-sourced, where everyday kids and young adults would curate the news based on what…

Curate This! We are the Network Now

Curate This! We are the Network Now

My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future. I’ve known Steve Rosenbaum since the mid 2000s. We’ve worked together…

Ask the Expert: Brian Solis on Thought Leadership Strategy

As a digital analyst, futurist, and anthropologist, Brian Solis has a keen understanding of how emerging technology effects modern-day business and marketing. He is also the author of What’s the Future of Business (WTF), which explores business and customer relationships in today’s professional landscape. LinkedIn also partnered with Brian and his company, Altimeter Group, to research the lessons we can learn from the most socially engaged companies. Brian’s expertise and clear presence as a thought leader made him a must-interview…

The Sophisticated Marketer’s Guide to Thought Leadership

The Sophisticated Marketer’s Guide to Thought Leadership

LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics.  Now, we banded together once again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and Jason Miller, LinkedIn’s senior manager of content marketing, was the lead. Thought leadership is one of those things that’s easier to talk about than…

13 Speakers to Book for Conferences Right Now

13 Speakers to Book for Conferences Right Now

Jenny Berg of BizBash, a source for news, ideas and resources for the event-planning industry named the 13 speakers to book for conferences right now. Brian Solis was listed as one of the most engaging and genuine speakers when it comes to tech, society, and the future. Brian was listed along side the likes of Steve Harvey, Lindsey Vonn, Peyton Manning, Tony Hsieh, Kevin Spacey and Ray Kruzweil. From an Oscar-winning actor to the most successful skier in American history,…

Bloomberg: Busy Parents ‘Uber’ Kids Around for a Carpool Alternative

Bloomberg’s Serena Saitto wrote about the recent phenomenon of busy parents using Ubers to transport children when they can’t make the drive themselves. Once again, Saitto sought the input from Brian Solis. Parents are particularly turning to the apps for teenagers’ transportation needs to sports events and parties, said Brian Solis, an analyst at Altimeter Group, a San Mateo, California-based firm that researches the impact of new technologies. The apps let parents monitor where their children are during rides, something…

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