HUFFPOST LIVE hosted a fascinating discussion around the role social media plays in reputation management. From college recruiters to potential employers, more people than we think may be scrutinizing our social media personas. Host Josh Zepps asks should we have to sanitize our past selves to escape judgment from our future bosses and bureaucrats? Brian Solis joined the cast to share his thoughts and predictions… Watch the video below (Brian appears at the 6:20, 10:40, 12:10, 16:45 marks) Guests: Brian…
20 Books Every Marketer Should Read in 2015
LinkedIn’s Deanna Lazzoroni assembled a list of 20 books every marketer should read in 2015. The post is part 3 in a series of ’12 Days of Content’, for marketers, by marketers. WTF by Brian Solis made the list!
Inbound 50: The Top 50 Marketing Blogs On The Web
Inbound.org named the 50 top marketing blogs on the web. Brian Solis ranked at number 5. Other top blogs include Seth Godin, Hubspot, MOZ, Search Engine Land, eConsultancy, ClickZ, among others. It’s a useful list!
Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter
Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down. Now that her book is available,…
CNET: After Uber’s stumble, is it Lyft and Sidecar’s time to shine?
Dara Kerr writing for CNET observed that both Lyft and Sidecar saw significant bumps in business after Uber’s publicity blunders. In her article, she also talked to experts to get their thoughts on what Uber’s latest round of negative publicity actually means for its business today and its future. After a pile-on of bad publicity for ride-sharing service Uber last week, a certain hashtag started to gain prominence on Twitter: #deleteUber. “It appears it’ll take more than a boycott to…
1 Short But Important Prediction for Marketing in 2015
It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al….
Digital Transformation: Brian Solis Headlines Capgemini’s #CCWeek 2014 in Chantilly France
Brian Solis shared his thoughts on the state and future of digital transformation at Capgemini’s annual #CCWeek in Chantilly France.
The Gap Between Big Data and Big Insights: Turning data into engaging stories
Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
Important Lessons Brian Solis Learned in 2014
While in Amsterdam for his keynote presentation at The Next Web, Brian Solis took some time to share his thoughts on… 1) How to scale a startup, or any company, globally, 2) Important lessons he’s learned so far in 2014, and 3) Common mistakes startups make
Mashable: How technology is changing the way we plan and experience events
James O’Brien writing for Mashable shares how technology is affecting the events business. In it, O’Brien shares thoughts from Brian Solis’ popular presentation at Elevate in NY, which was delivered to an audience of events organizers. Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. “It’s been fascinating watching just how…
