Studying the impact of innovation on business and society

SAS Publishes a Whitepaper that Studies Brian Solis’ Work on the Impact of Shared Experiences on Brands

wp_66310.pdf__page_1_of_14_

The future of business hinges on your customers’ shared experiences – the tweets, blogs, posts, comments, photos and reviews they share in this ultra-connected age. The collective voice of these shared experiences can often trump your product or service – and your most clever and creative marketing.

In a keynote address at a recent Integrated Marketing Week conference, analyst and futurist Brian Solis explored the importance of cultivating the shared customer experience and why marketers must think like digital anthropologists to serve a new breed of consumer. This paper summarizes the presentation in which he described four distinct “moments of truth,” where marketing is failing, and what has to change.

Download the paper here (free).

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected