Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.”

In an age of constant change and connectivity, everything has changed for working professionals, brands and businesses. Regardless of your chosen industry or field of expertise, famed social media expert and Altimeter Group analyst Brian Solis proposes a better approach to navigating these increasingly choppy and uncertain waters in his new book What’s the Future of Business? Outlining what it takes to lead in tomorrow’s commercial world, and create better strategies for connecting with and engaging consumers, the volume reminds organizations of every size and scope that success comes when we focus on the customer experience as much as the tools (specific technology, trends, etc.) we use to provide it. In the following interview, Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

Read the full interview here.