In his popular column in Forbes, business author Rob Asghar interviewed Brian Solis for two in-depth, back-to-back stories on how to build a true Social Business and why most businesses are Anti-Social in a Social Media era.

Building A Truly Social Business: A Conversation With Brian Solis

Digital technology expert Brian Solis is one of those lucky souls who seems to be described more often than not as a “visionary,” for the manner in which he has seen and described an organizational future driven by new digital technology. In a new short-form e-book co-authored with Charlene Li, The Seven Success Factors of Social Business Strategy (published by Wiley Jossey-Bass), Solis presents a specific vision of “social business,” which goes beyond lip service in an age in which we talk about social more than we do social.

Continue to the full interview.

Why Most Businesses Are Anti-Social In A Social-Media Era

The CEOs have to focus on bottom-line business outcomes, Solis says, and too few social-media workers appreciate this. “In order to earn executive support, you have to empathize with a day in life of your executive.  Think like the executive.”  Solis proposes a modest, non-revolutionary approach.  “Having the executives change their philosophy is too hard a task,” he argues. Rather, he recommends that social-media strategists step up and own the task of better connecting their activities to the bottom-line business outcomes that the CEO is beholden to.

Continue to the article.