While at SXSW in Austin 2013, Brian Solis spent some time with Adrian Grenier to talk about his new music incubator, The WRECKROOM for an episode of Revolution. The idea is not unlike tech incubators planting seeds of innovation around the world. WRECKROOM is a collaborative space built in Grenier’s home in Brooklyn. Artists are encouraged to come by, write and collaborate. And for those artists that get the attention of the team, recording and distribution could be a possibility.

On the website, you’ll see and hear some of the WRECKROOM’s current portfolio including Caldwell, a band he formed with Emily Caldwell and The Skins, a band that Solis actively supports.