The other day I saw a Tweet that caught my attention. It read “16 Reasons Why You Should Read the End of Business as Usual” and included a link. I ended up on the site of Josh Duncan who publishes visual summaries of information that moves him. I was intrigued and decided to click through the 16 quotes from the book that motivated him to take the time to create a presentation. To put it simply, I was moved and felt the need to share it with you here. To be honest however, 16 barely scratches the surface. And as you read the book, I hope you’ll be inspired to share the passages that grabbed you.
The End of Business as Usual – Presentation Transcript
1. A digital presence is just a way of life.
2. People will always talk about you so,Give them something to talk about.
3. Attention is a precious commodity.
4. The Millenial generation, or as they are often called, Generation Me, represent one-quarter of the American population. 70% of Millennials feel that once they find a company or product they like, they keep coming back. 47% will write about their positive experience online with companies and products online. On the flipside, 39% will share negative encounters.
5. You are the center of your ego-system. Your connections and networks build a framework for how, when, and where information finds you.
6. With or without realization, we have become curators, carefully selecting the experiences that move us, colored with our thoughts and observations, to cater to our audiences of our audiences and hopefully to those who, in turn, follow them.
7. Connected consumers understand that through the concentration of connections, their social experiences, digital literacy, and the value of content that populates their streams are intensified.
8. News no longer breaks, it tweets.
9. The audience within the audience redefines the living room. It is the new consumer landscape.
10. If in the real world, actions speak louder than words, in the realm of digital influence, actions speak louder than scores.
11. To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
12. Sharing our purchases and experiences serve as social objects, which are catalysts for sparking conversations and creating perceptions.At the center of this discussion is the product.
13. Discerning consumers not only expect immediate access to information, they expect CLOSURE .
14. We are competing for the moment. We are competing for the future. We are competing for relevance.
15. The rise of the socially connected consumer warrants much more than attention; it requires an understanding of what motivates them to click, act, and share.
16. Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision-making cycle or they’re absent from the heart, mind, and actions of the connected customer.
Order The End of Business as Usual today…
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Image Credit: Studio Biyan
right on #1 – 3 & 14
Brian,
Thanks so much for sharing and you are right, 16 does barley scratch the surface. I have over 55 pages that I bookmarked while reading with great quotes and lessons. Can’t say enough good things about the book.
Thanks again,
Josh
Thank you Josh…that means a lot! Just trying to get the word out…
Thank for thisweme article!
This is so brilliant and thought provoking. Love everything I’ve read about The End of Business as Usual. You’ve nailed it! It almost seems intuitive when you read it, but none of the rest of us have encapsulated it as succinctly as have you. Thanks for sharing.
Thank you for taking the time to read the book and for leaving a comment! Appreciate it!
Thanks for the information.
Yeah really brilliant!
Brain your new book just ROCK. Love it love it and again love it. Quote that i personally love the most is: Influence is not popularity and popularity is not influence! Clear simple and jet powerful. I can say The Business as Usual is THE book of the year 2011.
Thank you…book of the year!? I’ll take it!
I think you’ve done a great job marketing your book, TEOBAU. Every time I see/hear you discussing it, it feels informative. It is insightful, rather than salesy or marketing-focused. Maybe primarily because your passion for the subject is apparent. The book will be my Thanksgiving weekend read!
Thank you for noticing. I’m not a big fan of self-promotion. Even though I need to bring visibility to the book, my take is that I can do so while introducing value at the same time. Harder work…but I hope worth it. Looking forward to your thoughts on the book!
This is AMAZING and incredibly intriguing. Now I want to read the book! Number 8 is so true! I get most of my breaking news stories via twitter, especially the ones sent to my phone from nytimes, cnn, or time. Also number 11 was really interesting, I had never really thought about it that way before. But everything about a connected consumer does actually start off with search and intent. I guess I just have never taken the time to stop and realize that my whole life as a student, consumer, social media guru, and blogger all relates back to my intent and a simple click on bing.
You are the coveted “connected consumer” and this is what makes the future of business so incredible. How you find and share information…How you make decisions…is different than other categories of consumers. Thank you for taking the time to comment.
Awesome
Wow. This is an awesome post..I liked this one – “8. News no longer breaks, it tweets.”
16 barely scratches the surface. And as you read the book I hope you’ll be inspired to share the passages that grabbed you.
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This blog highlights the crucial shift in how businesses engage with today’s connected consumers. I found the emphasis on attention as a precious commodity and the power of customer experiences particularly relevant. As a houseboat company owner, I see the importance of creating memorable, shareable moments for our guests, aligning with the idea that brands must be part of the conversation to stay relevant. Millennials’ loyalty and their influence through online sharing remind us to focus on both delivering quality and fostering connections that encourage positive word-of-mouth in the digital space.