Twazzup, a new search for Twitter, debuted recently and it just may replace you’re activity on search.twitter.com for the time being (thanks Louis Gray).

As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence.

Timelines serve as our centralized activity hub and determine what we read, what we say, and who we respond to simply by the information that continually flows through it. We’re engaged at the point and place of introduction and bound by context and time. Noticeable content sparks curiosity and dictates our next move and subsequently the ensuing activity and reactions of friends and friends of friends (FoFs).

Twitter search, as well as the ability to search Facebook and FriendFeed updates in real time, threaten the viability of traditional search as it exists today. The ability to tap into material dialogue, as it’s happening, connects us contextually to those who share an affinity or passion for similar interests and topics. The results provide an immediate and seasoned entree into conversations that potentially represent an opportunity to earn a response and potentially a new friend or follower. This is the foundation for trust, credibility, and how we shape our reputation and package our online persona to convey what we stand for.

Unlike search.twitter.com, Twazzup displays top keywords related to your original search criteria as well as the individuals behind the associated tweets – this is in addition to the current, unrelated trending topics displayed at all times.

Twazzup also displays the most popular tweets tied to your search terms, including the top trendmakers and outbound links affiliated with each keyword.

Overall, Twazzup is far more useful than basic Twitter or TweetDeck search for market analysts, brand and customer relationship managers, sales, IR, and communications and community professionals responsible for listening, observing, responding, and learning. However, in order to be a complete replacement, it needs to include deeper functionality found currently in Advanced Twitter Search.

Helpful Posts on PR 2.0:
– Can The Statusphere Save Journalism?
– Is Social Media Recession Proof?
– Facebook Now 200 Million Strong
– Twitter Traffic Surges to 10 Million
– The End of the Innocence
– The Social Effect
– The Conversation Prism 2.0
– Putting the Public Back in Public Relations is Now Available
– Twitter and Social Networks Usher in a New Era of Social CRM
– The Human Network = The Social Economy
– In the Statusphere, ADD Creates Opportunities for Collaboration and Education
– Humanizing Social Networks, Revealing the People Powering Social Media
– Social Networks Now More Popular than Email; Facebook Surpasses MySpace
– Are Blogs Losing Authority to the Statusphere?
– I Like You The Emerging Culture of Micro Acts of Appreciation
– The Ties that Bind Us – Visualizing Relationships on Twitter and Social Networks
– Tracking Brands on Twitter
– Make Tweet Love – Top Tips for Building Twitter Relationships
– The Battle for Your Social Status
– Twitter Tools for Communication and Community Professionals
– Is Twitter a Viable Conversation Platform
– Is FriendFeed the Next Conversation Platform
—
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook
—
Subscribe to the PR 2.0 RSS feed.

—
Now available:

—
pr pr+2.0 pr2.0 public+relations marketing advertising interactive social+media socialmedia brian+solis social media media2.0 media+2.0 2.0 smo social+media+optimization marcom communication publicity twitter friendfeed facebook dashboard attention economy scarcity conversational conversation listening listen twazzup search seo smo optimization search+engine theory disruption social+effect effect community brand crm scrm sales ir keyword