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Tag: zero moment of truth

Brian Solisā€™ Four-Point ā€œMoments of Truthā€ Concept And Fresh Consumer Insights Showcased In a MyCustomer Article

Brian Solisā€™ Four-Point ā€œMoments of Truthā€ Concept And Fresh Consumer Insights Showcased In a MyCustomer Article

Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled ā€œBrian Solis: How To Identify Your Moments of Truth.ā€ The subtitle reads: ā€œCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.ā€ The article starts with a reference to Solisā€™ book Whatā€™s the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…