Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called āMirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.ā The author starts the piece provocatively by saying āArchitecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customerās throat?ā Later she references Solis speaking āabout designing for the four moments of truth, and every…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of Americaās Small Business Community site called āGeneration C: Understanding how to speak to the Connected Customer.ā The author starts by mentioning that Solis first introduced businesses to the āConnected Customerā in 2012, but many small businesses havenāt yet embraced Gen C. Solis says that Gen C āis not limited to one group of demographic. Demographic marketing is based on age, income,…
