Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled āBrian Solis: How To Identify Your Moments of Truth.ā The subtitle reads: āCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.ā The article starts with a reference to Solisā book Whatās the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahanās LinkedIn article āThe Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,ā Gingiss ā a keynote speaker, author and experience consultant ā offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as āthe Godfather of Customer Experience,ā he mentions Solisā two game changing books that are actually experiences to read: āWhatās the…
Brian Solis Tells MyCustomer How To Identify and Establish A Brandās Moments of Truth
In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brandās moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book āWhatās The Future of Business?ā These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…
X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer
Solis’ highly influential book “X: The Experience When Business Meets Design” met with great critical acclaim from top organizations upon its release. :This isnāt just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.” – Forbes.com “The best customer experience book of the Year Has arrived” – Inc. “In math, x represents a variable to be solved for. in business, the x…
Visioncritical.com Touts Brian Solisā āX: The Experience When Business Meets Designā in Article about a Webinar called āThe Customer Experience Revolutionā
Solisā 2015 bestselling book āX: The Experience When Business Meets Designā is touted in an article (by Kelvin Claveria) about an April 2019 Vision Critical webinar called āThe Customer Experience Revolution.ā Though the headline says, āWhy people are raving about X, the new book from Brian Solis,ā: the article starts with a mention of the seminar, in which Solis shared concepts and insight taken from the book. Nick Stein, senior VP of marketing at Vision Critical, joined Solis in the…
Chase Jarvis – BRIAN SOLIS: ITāS NOT GOOD ENOUGH TO BE GOOD ENOUGH
Today on the podcast,
How to take inspiration from brands, people and products that are outside your industryā for example, as Brian says Starbucks isnāt looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences ā and finding a way to give it to them
Brian says that simply asking āwhyā is one of the best ways for us to uncover friction points and get rid of them. Itās such a simple question, but so powerful.
Enjoy!
“No one achieves greatness without completely exposing themselves.”
Futurist Frank Diana names X āBook of the Weekā
The book of the week for the week of January 14th is X: The Experience when Business meets Design by @briansolis. Find this and other great books in my book library…
iPerceptions: Customer Experience Must-Reads
We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.
MĆ”s Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’
La palabra āfracasoā se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofĆa predominante de que promueve la experimentaciĆ³n y el aprendizaje āFail Fast. Fail Forwardā.
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
āIf you think of the wine and beer industries, many labels look the same ā same shape, same back label, even similar websites,ā Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isnāt enough. āThe word ābrandā means thereās something behind it that becomes relatable and shareable, and that takes some work,ā he explained. āA great product is not going to be enjoyed if people donāt buy it and talk about it.ā
