In 2016, I was invited to speak at World Travel Market (WTM) in London. The book, X: The Experience When Business Meets Design, was brand new and perfect for the event. Why? Travel and tourism are experiential and as such, they are the epitome of experience businesses. The challenge however is what modern experiences do customers seek in an era of digital Darwinism? My goal at WTM was to help delegates see the present differently to then see the future…
WTF: What’s The Future of Travel and Hospitality?
We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” and the need to shift from destination to experiential products/services. In order to…
