Studying the impact of innovation on business and society

Tag: website

Why your website (and CX) suck and how to better engage digitally-savvy consumers

Why your website (and CX) suck and how to better engage digitally-savvy consumers

IĀ recently had an opportunity to speak withĀ Juliet Stott ofĀ Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites in general, suck. It was such a fun and revealing conversation, that I wanted to share it with you here. I hope it helps you! Content: What has been the greatest disruption to marketing, and what impact has it had on the industry? Brian: Social is one of the disruptions,…