Studying the impact of innovation on business and society

Tag: webex

Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective

If you were around Silicon Valley during the 90s, then Iā€™m sure the current Web2.0 frenzy seems familiar. If youā€™re fresh out of college, or if youā€™re a recent transplant, welcome to Bubble 2.0. Not that this bubble is going to burst with the same ā€œpopā€ as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already. Letā€™s just assume that everyone here understands the history behind…