Solis’ 2015 bestselling book “X: The Experience When Business Meets Design” is touted in an article (by Kelvin Claveria) about an April 2019 Vision Critical webinar called “The Customer Experience Revolution.” Though the headline says, “Why people are raving about X, the new book from Brian Solis,”: the article starts with a mention of the seminar, in which Solis shared concepts and insight taken from the book. Nick Stein, senior VP of marketing at Vision Critical, joined Solis in the…
Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit
Brian Solis believes that the experience people have and share is the future of branding, marketing, and customer engagement. In his presentation at Vision Critical’s Customer Intelligence Summit, Brian shows you how to become an experience architect who can re-imagine and rebuild a new customer journey to create meaningful and shareable experiences in every micro moment.
To improve CX, companies must rethink the customer journey to cater to Gen C
A (r)evolution is brewing, and most companies are not prepared for it. It’s no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. With this complex customer journey unfolding, great marketing, products and services are not enough to win. Now, companies need to create and cultivate meaningful experiences for their customers. This starts with designing a more intuitive and efficient…
