While the title invites a predicted round of wordplay, I will spare you the attempts at low hanging witticisms. During this past summer, I was in the throes of promoting my current book and writing my next title (which I won’t officially announce until January 2010.) As I was deep in the zero hour, I was approached by Clay Bridges Publishing to discuss my level of interest in writing the foreword for a new book on Social Media. Even though it…