Studying the impact of innovation on business and society

Tag: twilio

Customers Seek Experiences That Enhance Their Current State, Design Accordingly

Customers Seek Experiences That Enhance Their Current State, Design Accordingly

In a world of distraction, listeners make the best experience and engagement architects. In a mobile-first world, experiences must be reimagined for the small screen. The best experiences will break the fourth wall of digital to deliver real human-to-human engagement. Like software, mobile has eaten the world. But mobile is more than a next-generation platform. Mobile is a powerful unifier. It has evolved into a digital hub for humanity, business and society. It brings us together while connecting us to…