Have you seen the popular HTC One TV commercial featuring Gary Oldman? Itās quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than āblah blah blahā throughout the entire commercial. Iām reminded of it because thatās the reaction I tend to have these days when I hear the words ābig data.ā Itās almost as if Iām transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for Its Future
Don’t be fooled by the coming iWatch. Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation. The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable brand. Think about this for a moment…what happens after…
Content is King! Amazon Invests Millions In Original TV Shows…But Why?
My friend Tim Stenovec (@TimSteno) just published a great story on Amazon’s move to create original programming a la Netflix for The Huffington Post. He was kind enough to include me in his article (thank you Tim). He sent along a few questions as I was boarding my flight from NY to LA. As Tim was on deadline, I needed to send a thoughtful response as soon as I’d have the opportunity to turn my phone back on. The quote…
Tune in with Twitter TV
Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. Thatās what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second screen experience while watching television. And in many ways, TV may also serve as the second screen to those engrossed in…
From the Big Screen to the Little Screen: The evolving relationship between TV and search
As a digital analyst, itās my job to study how technology disrupts business markets and models. As an aspiring social scientist, I also study technologyās impact on culture and behavior. These two worlds are colliding with increasing velocity as each day passes. One of the trends Iāve been following over the last several years is the relationship between TV, smartphones, tablets and PCs. Thereās no longer a doubt that we are becoming a society of multiscreeners. The reality is that…
We are now a society of multi-taskers and multi-screeners
We are a nation of multi-taskers. As you read this, youāre either doing something else, or this is the āsomething elseā youāre doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, weāre also multi-screeners. Whether itās a smartphone, tablet, PC/laptop, TV or something other device, weāre consuming, creating, and curating content across multiple devices, often at the same time. It seems that weāre rewiring our brains simply by how we…
The Future of Social TV is a Multi Screen Experience [video]
The Pew Internet and American Life Project recently published a study that found 50% of cellphone owners use their phones while watching TV. Connected viewers are not only driving the rise of Social TV, their activities are opening new windows for real-time multi-screen experiences that require design. Joining me on this episode of Revolution is Jesse Redniss, SVP Digital of USA Network. His work already looks beyond how to make programming social. Redniss and the team at USA Network are…
Discovery Communications Discovers the Meaning of Like
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose. As a result, each screen requires the thoughtful…
Music, Film, TV: How social media changed the entertainment experience
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood…
The future of TV is more than social, it’s a multi-screen experience that needs design
The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs and other people is essential to…
