Studying the impact of innovation on business and society

Tag: trustworthy

Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy

Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy

by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…