Guest post by Mark Burgess (@mnburgess) co-author of “Social Employees: The New Marketing Channel,” a 22-part video tutorial released by Lynda.com, a LinkedIn company. What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review, Pat Wadors, CHRO of LinkedIn, argues precisely this. Simply put, organizations that are not…
The Future of Learning is Stuck in the Past: Why education is less about technology and more about behavior
Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. While writing WTF, I studied the learning patterns and preferences among Generation C and how they differed from less connected students. What I learned reshaped how…
Mitigating Risk in Social Media Engagement
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 4 in a series There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time your employees engage in social campaigns. At ARAMARK, a multi-billion…
The Future of Learning is Anchored by History: Why education is less about technology and more about behavior
Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. While writing WTF, I studied the learning patterns and preferences among Generation C and how they differed from less connected students. What I learned reshaped how…
