via .then, Andrea Lucchesi In recent years, the concept of Business of Experience (BX) has gained growing importance, going beyond the traditional approach to Customer Experience (CX). It is no longer just about satisfying customers, but about building an experiential ecosystem that involves every aspect of the company: from the product to internal culture, from the brand to the innovation strategy. The Age of Experience: how we got here According to an Accenture report, 77% of CEOs stated their intention…