Solis was interviewed on Finovate Podcastsâ âBreaking Banksâ by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book âLifescale,â which Solis called his eighth book overall but first âpersonalâ book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of âpersuasive designâ in the apps and services we use every day….