I recently spoke at an SVASE StartUp University event in San Francisco to discuss PR and how startups can effectively leverage the right strategies, tools and tactics in order to gain visibility at every stage of their growth – without breaking the bank. Early stage and bootstrapped startups must embrace DIY (Do it Yourself) or outsourced PR as their product reaches advanced alpha in order to build strategic visibility without losing precious time. It all starts with answering a several…
This week: The Art of Start and Launch: Silicon Valley
My friend Zoli Erdos let me know about two important events coming up this week. On November 8, 2006, make plans to attend The Art of Start and Launch Silicon Valley produced by SVASE and Garage.com. The Art of the Start is a conference dedicated to helping entrepreneurs succeed. It runs from 8 a.m. to 3:30 p.m. Start-up authority and popular business author Guy Kawasaki and experts from Garage, along with Silicon Valley leaders and mavericks, venture capitalists, and successful…
Breathing New Life into Dying Web 2.0 Start-ups
On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality. What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0. The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close…
