Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
Calculate the ROI of Social Media
Guest Post by Jaap Favier, managing partner of The Small Circle What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand…
What’s the R.O.I.? A Framework for Social Analytics
“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. While the question of “what’s the R.O.I. of social media” is difficult to answer, it is necessary as it forces us to dig deeper. The result is maturity. This conversation is important as…
