Don’t be fooled by the coming iWatch. Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation. The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable brand. Think about this for a moment…what happens after…
The Importance of Brand in an Era of Digital Darwinism
Part of an unpublished appendix for The End of Business as Usual… Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are…
Leadership in an Era of Digital Darwinism
As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising stars such as Instagram, Quora and to some extent Google+ before we understand the impact they have on our world and the impact we can…
