Studying the impact of innovation on business and society

Tag: stand out

Becoming a Thought Leader in the Digital Era

Becoming a Thought Leader in the Digital Era

Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke Universityā€™s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. Itā€™s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can…